22Strings
A modern home for a 22-string instrument community.
Challenge
The brand needed a digital home that felt as expressive as the music itself, while still being simple enough for non-technical owners to keep updated.
Approach
I designed a typography-led layout with subtle motion, optimized media delivery, and a clean content structure so updates feel effortless.
Outcome
A fast, editorial-feeling site that loads in under a second on mobile and gives the community a proper home online.